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Pinsource for Company Promotion

Big global corporations can spend tens of millions of dollars on marketing each year. Embedded in any campaign is the company logo – a graphic representation that identifies and promotes the company with few or no words. Think what the golden arches have done for McDonald’s - no explanation needed.

Yet there are too many struggling start-ups doing business without a logo – they could do with a business reality check. Global company PinSource can help businesses stretch their promotional dollar simply by stamping a company logo on just about anything that’s easy to move, such as a biros, keyrings, coffee cups, coasters - you get the picture. What’s more, it’s top value company promotion for a reasonably small outlay. Anne Donchos, PinSource’s Victorian agent, recently sold 2500 biros to a car leasing company for less than 50 cents each. A lot of potential repeat business exists as 2500 pens filter across Melbourne. You can stamp your business name on a multitude of PinSouce products. A school did a good deal when it bought 50 USB branded flash drives (2 gigabyte) for $15 each. “I think we saved the school about $400 when compared with High St retailer prices,” Anne says. “What’s good for the school is good for us because I’m a big believer in repeat business and establishing good long-term professional relationships.” Talking of USB flash drives, PinSource sells them in all shapes and sizes – there’s a USB in the shape of a Heineken beer stubby, another resembling a Big Mac hamburger and another imitating a Formula One car. The PinSource website is definitely worth a look in terms of product range and styles. 

Anne doesn’t need to sell the benefits of company logos on products, only to say effective promotion and marketing can give a firm a competitive edge over another. “It’s all about brand awareness,” Anne says. As it turns out, Anne says PinSource customers across the world have included McDonald’s, Disney, Universal Studios, Warner Theme Parks, Toyota, BMW and cancer councils. What Anne and PinSource are keen to promote are quality products and reliable customer service. And they stand by quality and service because their reputations are at stake - as is the case with any business selling products and services. Besides company logos, PinSource offers a multitude of products, including lapel pins, ID tags, badges, cufflinks, wristbands, sweatbands, lanyards and embroidered patches. There’s also green and PVC products. One of Anne’s favourite products is the newly released wrist water bottle, known as “Swiggies”. “It’s a unique and ideal product for people engaged in outdoor activities,” Anne says. Customers can design their own products or PinSource will do it for them. As an example, a lapel pin can be made from soft PVC, budget enamel, hard enamel or plastic.

PinSource is more than a manufacturer; it’s also a sourcing company with a huge network of partner factories working together to satisfy any customer’s requirements from the most obscure items through to apparel. “The company has 22 years experience sourcing products from China, Taiwan and across the globe,” Anne says. “If it isn’t in our current range, we will try to source it for you, always straight from the manufacturer.”

PinSource has been manufacturing since 1986 and was established in Australia five years ago. The company is offering five sub-franchises across Victoria. Successful applicants will get a free trip to Hong Kong and China to see the factories at work on top of company support in establishing their new businesses. Anne, who bought the Victorian franchise two years ago, says PinSource offers a good money-making opportunity and a flexible working environment for committed and dedicated business people. As Anne says: “I work in a tough, competitive industry, but I’m passionate about what I do and I relish a challenge. I believe in the product and that’s a big help when selling anything.”     

For more information Email: anne@pinsource.com.au  website:  www.pinsource.com.au  Anne Donchos phone: 0414 582 224. Catalogue site; www.promolog.info

This story was researched and written by finance journalist and public relations consultant ANTHONY BLACK, of Black Media. Copyright.  Contact Anthony Black on 0418 54 3330 or anthonyblack3@bigpond.com

Pinsource Products:

	Keyrings
	Embroidered Patches
	Lanyards
	USB Drives
	Lapel Pins
	Wristbands and Sweatbands

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